How Elizabeth Henson’s Brand Leveled Up with C&V Creative
There’s nothing quite like watching someone step fully into their power—and own it. That’s exactly what we’ve witnessed (with pride and sparkle in our eyes) in the visual brand evolution of Elizabeth Henson.
Community builder, business coach, speaker, connector of hearts and minds—Elizabeth is the type of entrepreneur who lights up a room just by being in it. She’s magnetic, insightful, and has that rare, intuitive ability to build momentum in every space she steps into. So when she asked C&V Creative to elevate her visual brand to match her mission? We were all in.
And now, as she heads into the second year of her signature event—Elevate & Inspire—we’re celebrating just how far this iconic brand has come.
A Serendipitous Start
Our story goes way back. Somewhere between 2017 and 2018, we met IRL at Amber McCue’s Implement Live. That moment planted the seed. Our creative journey began with small, joy-filled projects—her 2017 holiday card (pure magic!) and the welcome guide for her then-brand “Creatives Live Happy.” Even in those early days, we knew we had something special.
In 2022, everything changed. That’s when Liz joined our signature retainer offering—Creative Director on Demand—and from that moment on, her visual brand has grown alongside her business in the most seamless, strategic, and joyful way possible.
The Before: Brand Growing Pains & DIY Fatigue
Like so many creatives, Liz has the eye with a background in design. She knew what she wanted… but executing it all herself? That’s where the burnout brewed.
“I was frustrated with the amount of time I was spending on my brand just to still not feel great about it.”
She had the color palette. The logo. The fonts. But confidence? That part flickered. It was like having all the ingredients but none of the recipe. Cue the Canva spiral. Hours went by, and yet the results never fully felt right.
On the pain scale? A solid 7/10—hovering somewhere between “I’m just gonna wing it” and “Please don’t look at my website.”
The Turning Point
When Liz saw the Creative Director on Demand experience laid out in full, it was like a lightbulb moment:
“When I found out about Illiah’s Creative Director on Demand package, I knew it was exactly what I always dreamed of for my business.”
This wasn’t just about pretty graphics. This was partnership. Visual storytelling aligned with strategy. Design that grew with her business. Together, we ditched the DIY stress and turned her vision into a brand that’s both grounded and elevated—bold enough to lead a movement, warm enough to feel like home.
The After: 10/10 Confidence, Baby
From custom promo graphics and elevated signage to speaker badges that sparkle with purpose, every design decision for Elevate & Inspire has been intentional and iconic. Just like Elizabeth. And the glow-up didn’t stop at the visuals.
“We can up-level FAST. Having a creative director lets my brand grow with me—it’s seamless, and we never have to stress about a big rebrand.”
Her business evolved. Her offers expanded. Her audience grew. And the brand? It kept pace every step of the way. The best part? Elizabeth doesn’t second-guess anymore. She steps into every stage, every call, and every keynote with unshakable brand confidence.
Results That Speak Louder Than Any Slide Deck
“My confidence in my brand is a huge change! 2024 was my quantum leap year—working less and making more—and I know Illiah played a huge role in that.”
The feedback she hears again and again–
“Your slides are amazing.”
“Your brand is always warm and inviting.”
“I LOVE your brand so much.”
What’s Next: Elevate & Inspire, Year Two
In just a couple of weeks, Elizabeth will welcome a room full of entrepreneurs into a brand experience that makes them feel seen, supported, and totally inspired.
And I’ll be right there with her—as a panel speaker, brand auditor, and creative partner. Whether it’s helping attendees polish their visual presence or connecting them to next-level opportunities, the message is clear: When your brand reflects your excellence, marketing gets EASY.
Icon Advice, Straight From Liz Herself:
If you’re tired of second-guessing your visuals and more than ready for a brand that keeps pace with your big, bold growth… Design opens doors®—and C&V Creative has the key.
Want to meet in person? I’ll be at Elevate & Inspire offering brand audits and soaking up all the magic this powerhouse community brings. Hope to see you there!! ✨
As Elizabeth’s brand journey shows, the right partnership can make all the difference. If you’re ready to elevate your visual brand to match the powerhouse entrepreneur you are, I’m here to help
There are two spots available in April for my Iconic Brand Refresh—perfect for entrepreneurs ready to step into their full potential with a stunning, cohesive brand overhaul. I also have one spot left for Creative Director on Demand, offering tailored, ongoing creative direction to keep your brand aligned with your growth every step of the way.
Let’s make your brand as iconic as your vision.
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