In 2025, brands are no longer just about logos or color palettes—they’re about storytelling, connection, and transformation. One of the most magical journeys I’ve had the privilege of leading was with Soul Inspirit, guided by the visionary Summer Paradiso.

From the first conversation, it was clear that Summer was not only a yoga teacher and spiritual guide, but also a brilliant artist with gifts including illustration, murals, hand-lettering, and painting. Each facet of her creativity was incredible on its own, but they existed in separate worlds. Our challenge was uniting these threads into a transformative brand identity that reflect the heart and soul of Soul Inspirit.

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Discovering the Soul of the Brand

I started by diving into Summer’s vision, her mission, and the transformation she offers her clients, led by friend and frequent collaborator, Elizabeth Henson. Soul Inspirit is a sanctuary for women seeking embodied transformation. This became the foundation for a brand that needed to feel authentic, soulful, and deeply connected to Summer’s artistry.

“Since the rebrand, I’ve had more inquiries for private coaching than ever before—and even invitations to collaborate on wellness retreats I never thought possible,” Summer shared.

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A Collaborative Brand Journey

What made this rebrand unique was the collaboration. Summer provided a treasure trove of original art: hand-lettered “soul” and “SP”, sketches, paintings, and vibrant illustrations. Each piece became raw material to transform into visual brand assets.

Together, we turned her expansive artistic vision into a cohesive visual language:

• Color palette: Soothing tones of turquoise and purple to symbolize intuition and healing.
• Typography: Elegant but approachable, reflecting Soul Inspirit’s nurturing ethos.
• Illustrations & motifs: Drawn from Summer’s own artwork, giving the brand a signature, handcrafted touch.

“People see the brand now and immediately understand who I am and what I offer. Doors that used to feel closed are now wide open—partnerships, features, and even press opportunities,” she said.

Every visual choice was intentional, designed to build a transformative brand identity that resonates with the audience and captures the essence of Summer’s work.

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💻 The Website: A Digital Sanctuary

We extended the visual identity into a fully immersive website experience. It’s a place where visitors feel welcomed, inspired, and guided through Soul Inspirit’s offerings. Intuitive navigation, calming visuals, and clear calls to action make the site not just functional but transformative—mirroring the in-person experience of working with Summer.

“The website alone has led to speaking engagements and collaborations I didn’t think were possible just months ago,” Summer shared.

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The new brand has elevated Soul Inspirit in every way:

• Stronger recognition and trust from both current clients and new visitors.
• Seamless integration of Summer’s artistry into a cohesive visual identity.
• A website that truly embodies transformation, guiding visitors into Summer’s world effortlessly.

“I’ve been approached by other creatives and wellness leaders wanting to collaborate. The rebrand didn’t just change visuals—it opened up a whole ecosystem of opportunities,” Summer said.

This project wasn’t just about visuals—it was about creating a transformative brand identity that holds the full spectrum of Summer’s gifts and voice.

From Summer

“Working with this team has been transformative. They understood Soul Inspirit at its core and brought it to life in a way that feels authentic and aligned with our mission. The new branding has elevated our presence, deepened our connection with our community, and unlocked opportunities I never imagined.”

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This collaboration wasn’t just about creating visuals—it was about co-creating a brand that could hold every beautiful facet of Summer’s identity. From her hand-lettered art to her conceptual pieces, every element became part of a visual language that is soulful, inspiring, and unmistakably hers.

“Now, when I share my art or programs, people feel the energy and story behind it immediately. That connection has brought new clients, speaking invites, and partnerships that simply weren’t happening before,” she shared.

If you’re ready to elevate your brand like Summer, my Creative Director on Demand service is designed for powerhouse entrepreneurs who want iconic visual campaigns delivered lightning fast—so you become the highly-visible industry icon your ideal clients are obsessed with. From reimagining your visual language to creating campaigns that convert, I’ll guide you through a seamless, done-for-you process that saves you time, elevates visibility, and opens new doors for your business.

Book your discovery call and step into your iconic brand: