Hey, my fabulous friend! 🍁
Can you believe it’s already that time of year? You’re pulling out your cozy sweaters, reorganizing your holiday decor, and, of course, sipping on your favorite pumpkin spice latte—fall vibes are in full swing! But with all these seasonal changes, I’ve got to ask: when was the last time you thought about a refresh for your brand this fall?
Before you say, “Oh, it’s fine for now…,” let’s take a quick look at a few signs that it might be time for an update. Don’t worry, I’ve got you covered with some simple DIY steps to help you get started. And of course, stick around until the end for a little surprise that’s just for you!
1. That Nagging Pit in Your Stomach
You know the feeling. You’ve spent hours on your latest Instagram graphic, feeling great about it… until it’s time to post. Then that doubt creeps in: “Will my audience take this seriously?” If that sounds familiar, it might be time to consider a refresh.
- Analyze & Adjust: If the feedback doesn’t align with your vision, it’s time to tweak things. Maybe a slight color shift or more consistent fonts could help.
Need a hand with this audit? Just let me know! - Audit Consistency: Scroll through your recent graphics. Are your fonts, colors, and visuals all cohesive? Or does it feel like a hodgepodge of styles?
- Crowdsource Feedback: Post an Instagram poll asking your audience, “Describe my brand in 3 words.” This feedback can help you understand how others see your brand vs. how you want them to see it.
2. Opportunities Slipping Through Your Fingers
Have you ever felt embarrassed when someone asks for your website link? Or maybe a dream collaboration opportunity popped up, and when asked for your website, you thought, “Maybe next time…” If that sounds like you, it’s time to refresh your brand this fall.
- Identify Priority Updates: Focus on polishing key pages, like your homepage, About page, and Services or Portfolio section.
- Write & Update Copy: Small changes to your bio or website copy can have a huge impact.
- Refine Visuals: Choose 3 core colors and 2 fonts for consistency across your site.
Not sure where to start? We’re here to help!
3. Aesthetic Overwhelm
If choosing a color scheme and fonts feels like running a marathon, it might be a sign that your brand needs clarity. Your brand should reflect the premium quality of your work, without all the trial and error.
- Limit Your Palette: Choose 3-5 colors that resonate with your brand. Tools like Adobe Color can help you find the perfect palette.
- Define Fonts: Pick one font for headings and another for body text for a more streamlined look.
- Create a Mood Board: Collect images that capture your brand’s vibe—this will become your “North Star” to guide your visual direction.
Want help simplifying your aesthetic? A mini-brand board might be exactly what you need!
4. Scrambling When Requests Come In
It happens to the best of us. A collaboration partner needs a logo, bio, or a quick graphic, and suddenly, you’re scrambling. Instead of feeling polished and prepared, you feel like you’re always playing catch-up.
- Create a ‘Brand Essentials’ Folder: Store your logo files, bio, and a few go-to images in one place for easy access.
- Update Your Canva Brand Kit: Add your brand colors, fonts, and logos to Canva’s Brand Kit feature, so you’re always a few clicks away from creating on-brand graphics.
- Prepare Basic Templates: Set up a few Canva templates with your brand colors and fonts so you’re never scrambling again.
Need help setting up your Canva Brand Kit? We’ve got your back!
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