When was the last time you “Spring Cleaned” your brand? Refresh your brand messaging and visual assets every season. Treat your brand just like your super stylish wardrobe. You wouldn’t have your winter sweater dresses front and center as the weather warms, right?
Consistency may be a hallmark of successful branding, but it doesn’t have to mean stagnation. The most successful brands know how to evolve while staying true to their core values.
Hey there, fellow brand enthusiasts! Let’s talk about how a brand’s color palette can be just like your signature style. You know how the colors you choose to wear can say a lot about your mood and personality? Well, the same goes for your branding.
Spark Point Fundraising is a great example of a brand that uses bright and bold colors to convey their values, which include a commitment to the nonprofit sector,
As a creative director and brand designer, I’ve realized that trends have a limited impact on the long-term success of a brand’s identity. It’s tempting to jump on the latest trend in the hope of increasing the reach of your designs. However, I firmly believe that trends are fleeting and have no place in creating timeless branding.
Recently, I watched a highly-respected designer discuss the 2023 design trends to watch for.
Stephen of @tocarspa found me through a colleague way back in 2012, when both of our businesses were just beginning. Honestly, this is the kind of long term, creative partnership I seek with my signature retainer service, Creative Director on Demand.
Stephen loves outsourcing all his design needs, from branding to promotions to the forms he uses daily, to a devoted and friendly expert (me!) who knows his business inside out.