When was the last time you “Spring Cleaned” your brand? Refresh your brand messaging and visual assets every season. Treat your brand just like your super stylish wardrobe. You wouldn’t have your winter sweater dresses front and center as the weather warms, right?
Consistency may be a hallmark of successful branding, but it doesn’t have to mean stagnation. The most successful brands know how to evolve while staying true to their core values.