Review what’s working for you and refine! Keep an eye on any changes in your voice, your favorite clients, and your offerings. These will be your key indicators for when an update is needed.
This is just what we’ve done with @poppyandstella. First, we reviewed what wasn’t working in the brand (thin fonts and a too-fancy ampersand) and refined it to match the tone and voice of the brand. We kept their signature Blues and assigned @Pantone colors to secondary colors that add contrast and warmth.